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The Committee on Continuing Education in Ophthalmology
Carlos G. Naval, M.D.
Honorary Chair
Ruben Lim Bon Siong, M.D.
Over-all Chair
PAO Secretary: Harvey S. Uy, M.D.
PAO Treasurer: Patricia M. Khu, M.D.
ISD & DE Congress:
Reynaldo Javate, M,D, (Congress President)
Cesar Ramon Espiritu, M.D. (Congress Sec-CCP)
Mary Rose Pe-Yan, M.D. (Congress Sec-PSOPRS)
Reynaldo Santos, MD. (Congress Treas- CCP)
Ma. Donna Santiago (Congress Treas- PSOPRS)
Scientific Program:
Richard Raymund L. Nepomuceno MD (Chair)
Nilo Vincent DG . Florcruz, M.D. (Co-Chair)
Alexander D Tan, MD (ISDDE-PSOPRS Rep)
Roseny Mae Singson, M.D. (ISDDE-PSOPRS Rep)
Mary Ellen A. Sy, M.D. (ISDDE -CCP Rep )
CCP (Rep) Mary Ellen A. Sy, M.D.
NOP (Rep) Leonides Karlo Melendres, M.D.
Vina P. Ballado MD
PGS (Reps) Nilo Vincent DG . Florcruz, M.D.
Jose Ma. G. Martinez, M.D. (Alternate)
PSCRS (Rep) Anna Lisa T. Yu-Mateo, M.D.
Joanne Bolinao MD (Alternate)
POIS (Reps) Vicente Victor Ocampo, MD
Manolette Roque (alternate)
PSPOS (Rep) Norman Eric F. Fajardo, M.D.
Joanne Bolinao MD (Alternate)
VRSP (Reps) Ricardo Tobias M. Papa, M.D.
Marie Joan V. Loy, M.D. (Alternate)
PSOPRS (Rep) Alexander D Tan MD
Mary Rose Pe-Yan, M.D. (Alternate)
Booths & Exhibit
Sherman O. Valero MD (Chair)
Rainier Victor A. Covar, M.D. (Member)
Alex S. Sua, M.D. (ISDDE-PSOPRS Rep)
Noel Palmero, M.D. (ISDDE-PSOPRS Rep)
Archimedes Agahan, M.D. (ISDDE-CCP rep)
Registration
Victor Anthony H. Ermita MD (Chair)
Rainier Victor A. Covar, M.D. (Member)
Publicity & Publication & Website
Lawrence Marlon H. Pe MD (Chair)
Peter Paul T. Ronque MD (Member)
Charmaine Ang, M.D. (ISDDE-PSOPRS Rep)
Jessica Marie Abaño, M.D. (ISDDE-CCP rep)
Awards & Special Events
Ma Teresa G. Martinez MD (Chair)
Ma Antonette Eltanal-Pascual MD (Member)
Susan Irene L. Lim MD (adviser)
Physical Arrangements
Johann Michael G. Reyes MD (Chair/ ISDDE - CCP
Ricardo Tobias M. Papa MD (Member)
Gabriel S. Bunagan MD (Member)
Raoul Paolo D. Henson, M.D. (ISDDE-PSOPRS Rep)
Raul T. Cruz Jr, M.D. (ISDDE-PSOPRS Rep)
Social Events
Carmela Ongsiako-Isabela MD (adviser)
Genevieve B. Pantig MD (Chair)
Marie Joan V. Loy, M.D. (Member)
Alan Gerard D. Austriaco MD (Member)
John Arnel A. Solamo MD (Member)
Lee Allen D. Cloma MD (Member)
Fatima Regala, M.D. (ISDDE-PSOPRS rep)
Perla Duran, M.D. (ISDDE-PSOPRS rep)
Alnette Tan, M.D. (ISDDE-Cornea rep)
SPECIAL REPRESENTATION TO THE CCEO
Sight Preservation/ Public Health/ Manual Small Incision
Cataract Surgery (MSICS)
Franklin P. Kleiner, M.D.
Research Committee (Rep)
Jose Ma. G. Martinez, M.D. (Free Paper Only)
Evidence Based Interest Group
Ophthalmology (EBIGO) (Rep)
Benjamin Gerardo G. Cabrera, M.D.
Low Vision (Rep)
Ma. Shiela S. Jimenez, M.D.
Ophthalmic Support Staff Program
Rainier Victor A. Covar, M.D. (Course Director)
Resident Research Paper Contest (Rep)
Lee G Versoza MD
THE PHILIPPINE ACADEMY OF OPHTHALMOLOGY
The Philippine Academy of Ophthalmology (PAO) is the National Organization of Filipino
Ophthalmologists. It is a 1,500 member-strong association with a mission dedicated to both its
members and the Filipino patients.
The Academy is an internationally recognized specialty society of ophthalmologists in the Philippines
that exists for the benefit and welfare of its members and the Filipino patients. It aims to ensure access
to quality eye care, provided by its competent, qualified members. The Academy commits to
continuously develop its members professionally through clinical education, research and practice
management, in a collegial and harmonious environment, contributing to ethical, professional and
compassionate practice. The Academy strives to sustain its commitment to its members and society by
promoting growth of its membership and its assets, forging dynamic, relevant, current and innovative
approaches to influence national and regional eye care.
THE ANNUAL MEETING
The Academy holds Annual Meetings in November where Ophthalmologists from all over the country
and the region attend scientific symposia featuring world-renowned experts speaking on various topics.
This is the biggest gathering of EyeMDs in the country and an excellent opportunity for our members
and guests to expand their knowledge on the current and future trends in the field, including the newest
treatment strategies, technologies and techniques. Using internet parlance, the Annual Meeting is
similar to hitting the “refresh” button on your computer. This is a chance for us to see new things,
discuss novel ideas and experience innovative techniques all under one roof. We are extremely happy
to announce that, this year, we are holding a joint meeting with the International Society of Dacryology
and Dry Eye (ISD&DE) as they celebrate their 10th Congress. This momentous occasion calls for us to
go beyond our usual preparations both in terms of the content and the delivery of the scientific
programme. In fact, we have doubled the number of foreign speakers on this very important and timely
topic in addition to our own local pool of experts. As a result of this, we are expecting an increase in the
number of attendees both from here and from abroad.
SPONSORSHIPS AND EXHIBITS
This meeting is an excellent opportunity for our industry partners, medical and non-medical alike, to
efficiently interact with and have an impact on their target audience. This is likewise the perfect venue
to introduce new ideas and technologies as well as reaffirm and strengthen existing ones. Sales
during the exhibit are allowed and has actually become and integral part of the convention as many
members take this opportunity to purchase new equipment, instruments and supplies.
By partnering with the PAO for this meeting, you can be assured that your company will be affiliated
with the most trusted group of ophthalmic professionals and its most popular and best attended
meeting. Major sponsors are branded and marketed together with the meeting via print, web and
convention paraphernalia. Exhibitors are likewise guaranteed excellent foot traffic and interaction as
the Industry Area is traditionally where our members and guests gather outside the symposia.
This year, we are offering you, our industry partners, an even bigger opportunity to showcase your
products and services by giving you a special option of participating in the Subspecialty Day of the
ISD&DE immediately preceding the regular convention. We expect this Subspecialty Day to be
attended by key opinion leaders in the field of Dacryology and Dry Eyes and as such will provide
exceptional exposure for your company. Subspecialty Day Booths will be located at Meeting Rooms 4-6
and 7-9 with dimensions specified below.
We enjoin you to be a part of the 2011 PAO Annual Meeting, the biggest meeting of the premiere Eye
MD organization in the country.
SPONSORSHIPS
Notes:
• Inserts: 1 Page Product Insert
• Notepad: Any size with any logo/product
• Writing Tools: any one of the ff: Pen, Pencil, Marker
• Coffee Station: Company or Product Tarp (not to exceed 1x2 m) and or Table Signage ("Coffee
Courtesy of…) - all station allocations should be in one day - priority choice of day and location
according to package
• Drop Banners will be for 3 days, no changing of location
• Prices quoted are for privileges only and not for actual product (except for water and coffee). All
Tarps, banners, Stickers for water, inserts, writing instruments, notepads and AVP's to be provided
by sponsor
• 7 Available Coffee Stations per day: 1 each for Function Room 1, Function Room 2, Function Room
3, Meeting Room 4-6, Meeting Room 7-9, Speaker Ready Room and Secretariat
• For inclusion of Company Name and Logo in printed materials, application / reservation must be
made before the scheduled printing dates
• Maximum of 2 hours photo booth operation during PAO Annual Meeting Fellowship Night on Day 2
• Inclusive of Subspecialty Day Display Table/s (depending on the level of sponsorship as indicated
above)
SMX Floor Plan with Function Room Assignments & DistributionSMX Floor Plan with Function Room Assignments & Distribution
 click image to enlarge.
Exhibits
Exhibit area is available in Function Room 4 which is located at the 3rd Floor of SMX Convention
Center. Participants will be given unrestricted access to all Exhibit Areas during official exhibit hours.

click image to enlarge.
Special Rates: 4-Day Exhibitors (PAO and ISD & DE)
We are offering a very attractive package for 4 day exhibitors:
1. 10% Discount on PAO Annual Meeting Booth (booths only; does not include Major Sponsorship
Packages)
2. Discounted ISD & DE exhibit rate of PhP 24,000 (USD575) from the original rate of PhP 40,000
(USD 950)
3. Booth size upgrades with 10% discount for the PAO Meeting are available but the total upgrade
shall not exceed its original floor area, nor can it be subdivided.
4. There will be no limit on number of booths (subject to availability, first come, first served) on
ISD&DE Congress.
Industry Lunch Symposia
Lunch symposia are traditionally where one would find the biggest gathering of our general
membership. As such, this is an excellent venue for the dissemination and exchange of ideas. For a
nominal fee to cover the audience’s meals, our industry partners can choose to field their own speaker
to communicate to our members. This year, the CCEO is expending every effort to ensure the high
quality and service of our meals.
Escalator Sticker Advertisements (North Wing only)
While spending 30 seconds on escalator, where do people look? Most people just stare straight ahead
– making escalators an ideal location for advertisements. Capitalize on the 1,500 attendees who will
use the escalator from 8:00 AM – 5:00 PM everyday for four (4) days. Grab their attention and make a
statement. Surely, the escalator will be your company’s marketing advantage.
Programme Advertisements
A Final Programme will be distributed on-site as part of the convention kit for all attendees. An
opportunity to announce exhibitors’ products and booths can be included in these programs at nominal
advertising rates.

Rules Governing the Exhibits
Application and Assignment of Booths
Interested parties submit the completed Application Form to the Congress Secretariat with a
reservation fee of 50%. Indicate in the form your preferred booth location. Exhibitors not wishing to be
assigned to a booth adjacent to another exhibitor should indicate so. On the other hand, several
exhibitors who are subsidiaries of one company and who wish to be located together should submit
only one form and take adjacent booths for the group.
Booths will be assigned on a first-come/first-serve basis. Priority of space assignment will be based on
the date and time reservation fee is paid. If the applications for one booth space overlap and are
received at the same time, priority will be given to the larger booth request. If the application for the
same booth spaces were received simultaneously, the exhibitor who settles the rest of the payment for
booth will receive priority.
While the Secretariat will do its best to comply with exhibitor’s requests, there is no guarantee of
placement and the Academy reserves the right to deny requests based on logistical requirements and
practicality.
Important Dates to Remember:
Deadline for Application …………………….. October 15, 2011 (Saturday)
Deadline for Full Payment …………………… October 31, 2011 (Monday)
Deadline for Cancellation ………................... October 15, 2011 (Saturday)
The Exhibit Application Form may be faxed, mailed, or delivered to the Congress Secretariat.
Applications will be accepted only until the end of office hours on October 15, 2011. Payments can be
made by cash or check. Payment must follow within 3 days from the submission of application form
otherwise the application will be rejected. Full and final payment must be received on or before October
30, 2011. The Academy reserves the right to cancel booth reservations if payment is not received
within the given dates. Cancellation for booth space prior to October 15 will be entitled to 50% refund of
payment received by the Academy. Request for changes in booth space will be entertained only until
October 15, 2011. There will be no refunds for cancellations made after that date.
The Academy reserves the right to rearrange the floor plan or to relocate booths if unavoidable.
Exhibition Schedule
For Day 0, Exhibit Areas will be open from 8:00 AM – 5:00 PM. The Lounge area provides a place for
registrants to the ISD & DE Subspecialty Day to meet, relax, and talk. Light morning snacks will be
provided from 9:00 to 11:00 AM, and cocktails will be from 3:00 to 5:00 PM, immediately preceding the
Opening Ceremonies of the Philippine Academy of Ophthalmology at 6:00 PM.
After the Opening Ceremonies on Day 0, the Exhibit Areas will be open from 9:00 AM on December 1
then throughout the rest of the three days of the Convention. The Exhibits can remain open until 5:00
PM.
Exhibit Content
The Academy has the right to refuse exhibitions that are deemed to be inappropriate for the
Convention. The professional nature of the Convention must be preserved. Exhibitors are admonished
to display items that are consistent with their business and give due consideration to social, ethical and
political sensibilities of the attendees.
SMX Convention Center Rules and Regulations
All exhibitors must follow the rules and regulations of SMX Convention Center regarding exhibits and a
duly authorized company representative must sign the agreement and Deed of Indemnity and
Acknowledgement of Risks. These forms are included in your kit.
Booth Specifications
The booth infrastructure will be set up by the accredited contractor for the convention. Each booth will
be provided Standard Shell with fluorescent lighting, an electric outlet, carpeting, electrical charges, two
chairs and a table. Additional amenities may be installed by the contractor and charged to the account
of the exhibitor.
There are three types of booths:
Piccollo Booths -- square booths measuring 2 meters by 2 meters (4 sqm.)
Regular Booths -- square booths measuring 4 meters x 2 meters (8sqm.)
Grande Booths -- square booths measuring 4 meters x 6 meters (24sqm.)
Display Table -- table measuring 1.5 ft width and 6ft length
Booth size upgrades for the regular Congress are available but the total upgrade shall not exceed its
original floor area, nor can it be subdivided. All materials, products, demonstrations must be confined
within the allotted space of the exhibitor; they cannot extend to the aisles and hallways. Additional
partitions, furnishings, posters and display paraphernalia or equipment cannot be erected if they
obstruct the view or access to adjacent booths. Non-standard furnishings and other amenities such as
beverage dispensers must be approved by the Convention Secretariat.
Security
The Academy and Convention Organizers will be posting security personnel during the meeting dates.
They will be primarily concerned with regulating access to the convention and exhibit areas. The
Academy is not responsible for the losses incurred by the exhibitors. To prevent theft or loss, the
Academy suggests that booths should not be left unmanned at any given time. Exhibitors who wish to
take things out of the area at the end of the day should comply with hotel regulations.
Exhibitor Registration and Badges
Exhibitors must be pre-registered and wear badges while in the exhibit areas. The badges will have the
names of the exhibitors and can be exchanged for another representative of the company at the
Registration Desk. While complimentary badges will be provided to the exhibitors depending on the
size of the exhibit space, replacement for lost badges will be charged. Should you require additional
badges, please notify the Congress Secretariat or the Registration Area.
Special day badges will be provided to company executives or important guests on a per need basis as
long as the request for the badges is submitted the day before. The Academy reserves the right to deny
requests for additional badges.
Operating the Exhibits
Proper decorum is expected from all exhibitors at all times. The entire convention is non- smoking area.
Drinking alcoholic beverages within the exhibit areas are not allowed. The Academy can expel or ban
exhibitors for any infraction of the rules.
Booth space cannot be allotted, apportioned or assigned to another person or business entity without
the knowledge and express permission of the Academy.
Product demonstration must be confined to the exhibitor’s designated area. Distributing advertising
materials must be confined to the exhibit areas. Exhibitors are not allowed to solicit, distribute or
conduct business in the meeting rooms or in scientific sessions except in their own sponsored
symposia.
Order taking by exhibitors is allowed. Actual sale to participants is permitted provided that all
transactions are conducted in professional manner.
Catering for booths should be arranged directly by the exhibitor with the official contracted caterer of
the Academy. Charges should be made to the account of the exhibitor and settled by them
immediately. In no case will the PAO advance or pay for this service.
The Academy reserves the right to refuse entry of hazardous and /or flammable materials.
Destruction of the property of the SMX will be charged to the exhibitor’s account. It is the sole
responsibility of the exhibitor to repair, restore and pay for damage to hotel property or equipment.
Contact Persons
All transactions with the Academy for the purpose of this meeting especially for Exhibits will be handled
through Convention Secretariat. For inquiries, please get in touch with:
Mr. Tony Ang
Philippine Congress Organizing Center
Alabang, Muntinlupa City
Tel: 6591506 / Fax: 8099229
Mobile: 0917-8878669
e-mail: tonymang15@yahoo.com
For additional amenities for the booths and other matters regarding the booth configuration please
arrange directly with:
CITYNEON PHILIPPINES, INC
Contact Person: Ms. Evalyn B. Bartolome
8473 West Service Road, Km. 14
Brgy. Sun Valley, Parañaque City
Tel. # 776-4613 – 20
Mobile #: 0917 557-6297
Email: sales-cityneon@pldtdsl.net
However, all alterations will have to be approved by the Subcommittee on Exhibits before
implementation
The Convention Secretariat will receive all payments and process applications related to the meeting.
However, all payments should be addressed to the Philippine Academy of Ophthalmology.
Inquiries about other PAO activities may be brought to the attention of the PAO Secretariat:
Philippine Academy of Ophthalmology
Unit 815 Medical Plaza Makati Condominium
Amorsolo corner Dela Rosa Streets
Legaspi Village, 1229 Makati City
Tel: +63(2) 813-5324 / 813-5318
Fax: +63(2) 813-5331
E-mail: secretariat_pao@globelines.com.ph
All information and necessary application forms for this year’s Academy activities are in this kit. Should
you need additional copies, please contact the Convention Secretariat.
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